Are People Talking About You?
In today’s day and age of “dog eat dog” and marketing and getting ahead and SEO and linkbaiting… how much do people talk about you? Better yet, how often do you talk about other people. Picture the situation. You’re standing around in a crowded bar at a social event after a conference. There are 150 people standing around in various states - some drunk, some not. Everyone’s talking. Most likely, they are talking about some hot button issue in whatever industry you’re in. They might be talking about their newest product or pitching a potential partner. Business cards are exchanged as frequently as George Bush tells us to “Stay the Course”.
Read More »The Difference Between Designers and Marketers
Aaron, Technosailor himself, sent me an email after my last post where someone inquired about the difference between Designers and Marketers. I took some time to think about it and came to so many conclusions that it was Wicked Marketing entry worthy. This won’t be as snarky as my usual posts, but then again I’ve been known to surprise myself now and then.
Read More »The Blog
Are People Talking About You?
In today’s day and age of “dog eat dog” and marketing and getting ahead and SEO and linkbaiting… how much do people talk about you? Better yet, how often do you talk about other people. Picture the situation. You’re standing around in a crowded bar at a social event after a conference. There are 150 people standing around in various states - some drunk, some not. Everyone’s talking. Most likely, they are talking about some hot button issue in whatever industry you’re in. They might be talking about their newest product or pitching a potential partner. Business cards are exchanged as frequently as George Bush tells us to “Stay the Course”.
Western Style Writing vs. Eastern Style Writing
I have never been an english major, nor do I claim to be an expert in the topic of good, solid writing form. However, I’ve had some observations on how posts are written. On one side, most people will say, “I don’t really care if my posts conform to a certain writing style.” That’s perfectly okay. I’d argue that writing styles, though, have more impact on an audience when the psychology or philosophy of the style is considered.
How Has Social Software Changed Your Life?
This is an open comments style post, so I want your comments.
The thing about my “beat”, as they’d call it in the newspaper business, is that I’m not really all that interested in “the news”. I’m not trying to cover all the stories, nor am I trying to cover most of them. I’m not trying to “break” anything or peddle products. I want to understand how social software affects my life. And yours.
America the Beautiful
Oh beautiful, for spacious skies, for amber waves of grain. For purple mountains majesty above the fruited plain. America, America God shed His grace on thee. And crown thy good with brotherhood, from sea to shining sea.
Identi.ca and the Art of the Launch
Ask any startup. The most difficult decision leading up to a public release is when and what? Some might argue that getting funding is the most difficult but a good startup avoids funding until later, if at all. Others might argue that the difficult part is getting the right mix of people and hitting milestones. That also is important, but not as important as the when and how.
Job Search: Define Your Goals
A friend of mine just landed a job. Congratulations to her as the job market is shriveling up. I won’t mention her name for fear it could cause complications at her new job but many of you know her.
She hasn’t worked for a company in 17 years, give or take, and has lived quite successfully as a consultant. However, she became enamored by the possibility of helping companies directly in her line of expertise.
Venture Files
But this worked four years ago?
The reality is that today’s buyer is getting younger and younger. These potential clients are becoming savier to the lack of time or effort you put into your whatever it is. They really don’t want you to dust off the remaining brochure from four years ago you somehow still have and parade it around at a networking function. They want the latest and greatest.
Rules for Entrepreneurs - Avoid relying on a few whale customers
As you build your business the thing you need the most are customers. They are what provide you cash flow and a track record to win new customers. Getting the first few are the hardest because they are usually buying from you and believe in your ability to deliver. This is one of your greatest strengths, but over time, it can become one of your biggest liabilities. Let me explain…
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Video en Vivo desde tu iPhone
Flixwagon y Qik anunciaron soluciones para permitir la transmisión de video en vivo desde tu iPhone.
7 Funciones que le Faltan al iPhone 3G
Al fin Apple anunció el iPhone 3G, pero a este modelo le faltan algunas características importantes que muchos esperabamos.
Wicked Marketing
Yeah it’s cheaper, but what are you really getting?
I’ve gone round and round about what to talk about this time and, after many heated battles with Nerf balls and Twinkies, a phone call gave me the solution. I recently spoke to a gentleman who decided that, rather than create a visually appealing website; he was going to spend as little as possible on [...]
What a designer is and isn’t…seriously you need to know…
Would ask a plumber to check your electrical wiring? Would you entrust the marketing of your business to the cashier at your local fast food joint? So let’s review what a graphic/web designer really is.
The Nexus
About Technosailor.com
Technosailor.com is a collaborative work designed to highlight the intersection of social media and the internet with business and personal presence, branding and value. We don't cover internet news. We offer careful analysis of how it affects you and can change your life or the life of your business.



